Normal view MARC view ISBD view

Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / - Dublin : Oak Tree Press in association with Graduate School of Business, University College Dublin, c1995. - xxvi, 485 p. : ill. ; 24 cm. - Irish studies in management .

Includes bibliographical references and index.

ISBN: 1872853641 9781872853642: No price 1872853560 (pbk.)

Subjects--Topical Terms:
Service industries--Management.
Service industries--Marketing.

Subjects--Index Terms: Service industries Management

Dewey Class. No.: 658.8 / GLY