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Marketing research.

Weiers, Ronald M.

Marketing research. - 2nd. ed. - Prentice-Hall International, c1988. - xvii, 636 p.

ISBN: 0135514096 (pbk) : £16.95 9780135514092: £16.95

Subjects--Topical Terms:
Marketing research.

Subjects--Index Terms: Marketing Research

Dewey Class. No.: 658.83 / WEI

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Marketing research.