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Perspectives on marketing management in Ireland /

Perspectives on marketing management in Ireland / - Dublin : Oak Tree Press : Graduate School of Business, University College Dublin, c1994. - xvii, 476 p. : ill. ; 25 cm. - Irish studies in management .

Includes bibliographical references and index.

ISBN: 1872853587 9781872853581: No price 1872853668 (hbk.)

Subjects--Topical Terms:
Marketing--Management.--Ireland

Dewey Class. No.: 658.802

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Perspectives on marketing management in Ireland /