Strategic management /
Bowman, Cliff.
Strategic management / - Basingstoke : Macmillan, 1987. - xvi, 407 p. : ill. ; 25 cm.
Includes bibliographies and index.
This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
0333387643 (cased) : £30.00 9780333387658: £9.95 0333387651 (pbk) : £9.95
Strategic planning.
Organisations Management Long-range planning
658.4038
Strategic management / - Basingstoke : Macmillan, 1987. - xvi, 407 p. : ill. ; 25 cm.
Includes bibliographies and index.
This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
0333387643 (cased) : £30.00 9780333387658: £9.95 0333387651 (pbk) : £9.95
Strategic planning.
Organisations Management Long-range planning
658.4038