Marketing in the not-for-profit sector /
Evans, Margaret Kinnell.
Marketing in the not-for-profit sector / - Oxford ; Boston : Butterworth-Heinemann, 1997. - vii, 242 p. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England) ; Professional development. .
"Published on behalf of the Institute of Marketing."
Includes bibliographical references (p. 233-236) and index.
Government changes in legislation have forced the not-for-profit sectors to change their customer-focused philosophy to that of market-place economics. Recent research is included and the theoretical principles of marketing and competent management are applied to not-for-profit sectors.
0750622342 9780750622349: No price
97214918
Nonprofit organizations--Marketing.
658.048
Marketing in the not-for-profit sector / - Oxford ; Boston : Butterworth-Heinemann, 1997. - vii, 242 p. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England) ; Professional development. .
"Published on behalf of the Institute of Marketing."
Includes bibliographical references (p. 233-236) and index.
Government changes in legislation have forced the not-for-profit sectors to change their customer-focused philosophy to that of market-place economics. Recent research is included and the theoretical principles of marketing and competent management are applied to not-for-profit sectors.
0750622342 9780750622349: No price
97214918
Nonprofit organizations--Marketing.
658.048