ATU Sligo /ATU St Angela's

go

Global marketing strategies /

Jeannet, Jean-Pierre.

Global marketing strategies / - 4th ed. - Boston : Houghton Mifflin, 1998. - xxi, 918 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

039587162X 9780395871621

97072494


Export marketing--Management--Case studies.
Export marketing--Management.

658.8 / JEA