Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / - 4th ed. - Boston : Houghton Mifflin, 1998. - xxi, 918 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
039587162X 9780395871621
97072494
Export marketing--Management--Case studies.
Export marketing--Management.
658.8 / JEA
Global marketing strategies / - 4th ed. - Boston : Houghton Mifflin, 1998. - xxi, 918 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
039587162X 9780395871621
97072494
Export marketing--Management--Case studies.
Export marketing--Management.
658.8 / JEA