Relationship marketing : strategy and implementation text and cases
Relationship marketing : strategy and implementation text and cases
- Butterworth-Heinemann 1997.
- 300p.
Arranged in 6 sections, Relationship Marketing gives marketing practitioners and students critical examples of best practice from a variety of companies that range from the RSPB to Euro Disney and Laura Ashley to British Airways.
0750636262 9780750636261: £30.00
MARKETING.
Marketing.
CUSTOMER RELATIONS.
Customer relations.
658.812
Arranged in 6 sections, Relationship Marketing gives marketing practitioners and students critical examples of best practice from a variety of companies that range from the RSPB to Euro Disney and Laura Ashley to British Airways.
0750636262 9780750636261: £30.00
MARKETING.
Marketing.
CUSTOMER RELATIONS.
Customer relations.
658.812