New public sector marketing /
Chapman, David.
New public sector marketing / Public sector marketing - London ; Washington, DC : Financial Times Pitman Pub., 1998. - x, 390 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
This comprehensive textbook provides a conceptual framework with which to define and understand the specific character and implications of marketing in the public sector. The book uses case-studies and learning aids to help comprehension.
0273623478 9780273623472: £24.99
Government marketing.
351.0688
New public sector marketing / Public sector marketing - London ; Washington, DC : Financial Times Pitman Pub., 1998. - x, 390 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
This comprehensive textbook provides a conceptual framework with which to define and understand the specific character and implications of marketing in the public sector. The book uses case-studies and learning aids to help comprehension.
0273623478 9780273623472: £24.99
Government marketing.
351.0688