Business analytics : an introduction :
Liebowitz, Jay.
Business analytics : an introduction : [electronic book] / - Hoboken, New Jersey : CRC Press, 2013. - 1 online resource (274 pages).
Preface -- About the editor -- Contributors -- The value of business analytics / Evan Stubbs -- Producing insights from information through analytics / Frank Stein and Arnold Greenland -- Executive/performance dashboards / Patrick Yurgosky -- Data mining : helping to make sense of big data / Barry Keating -- Big data analytics for business intelligence / Onur Savas, Tung Thanh Nguyen, and Julia Deng -- Text mining fundamentals / Luca Toldo -- Neural network fundamentals / Angelos Barmpoutis -- Measuring success in social media : an information strategy in a data obese world / Jeremy P. Floyd -- The legal and privacy implications of data mining / Elana Zeide -- Epilogue : parting thoughts about business analytics.
Reflecting the growing importance of analytics, this book presents important areas of business analytics, with concepts, techniques, applications, and trends that those in business, information systems/information technology, or computer science programs will find useful. It is appropriate for graduate-level students as well as undergraduate seniors.
9781466596108 9781466596108: £57.99
Business planning--Textbooks.
Big data.
Strategic planning--Textbooks.
Business intelligence.
Decision making--Statistical methods--Textbooks.
Business analytics : an introduction : [electronic book] / - Hoboken, New Jersey : CRC Press, 2013. - 1 online resource (274 pages).
Preface -- About the editor -- Contributors -- The value of business analytics / Evan Stubbs -- Producing insights from information through analytics / Frank Stein and Arnold Greenland -- Executive/performance dashboards / Patrick Yurgosky -- Data mining : helping to make sense of big data / Barry Keating -- Big data analytics for business intelligence / Onur Savas, Tung Thanh Nguyen, and Julia Deng -- Text mining fundamentals / Luca Toldo -- Neural network fundamentals / Angelos Barmpoutis -- Measuring success in social media : an information strategy in a data obese world / Jeremy P. Floyd -- The legal and privacy implications of data mining / Elana Zeide -- Epilogue : parting thoughts about business analytics.
Reflecting the growing importance of analytics, this book presents important areas of business analytics, with concepts, techniques, applications, and trends that those in business, information systems/information technology, or computer science programs will find useful. It is appropriate for graduate-level students as well as undergraduate seniors.
9781466596108 9781466596108: £57.99
Business planning--Textbooks.
Big data.
Strategic planning--Textbooks.
Business intelligence.
Decision making--Statistical methods--Textbooks.