Cult of analytics : data analytics for marketing /
Jackson, Steve, 1971-
Cult of analytics : data analytics for marketing / - Second edition. - xiv, 202 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Prologue -- Acknowledgements -- Praise for cult of analytics -- Foreword -- Introduction : the day that changed my life -- The hub and spoke method -- Reach, engage, activate and nurture (REAN) -- Key performance indicators (KPIS) -- Planning a business case -- Tools & data -- Segmentation & persona's -- Testing persona's to improve conversion -- Using data & telling stories -- The starting point.
'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
9781138837980 9781138837980: £95.00 1138837989 9781138837997 1138837997
Taylor & Francis, C/O Kentucky Dist Center 7625 Empire Dr, Florence, KY, USA, 41042, (212)2167899 SAN 213-196X
2015022250
Internet marketing.
Web usage mining.
658.872 / JAC
Cult of analytics : data analytics for marketing / - Second edition. - xiv, 202 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Prologue -- Acknowledgements -- Praise for cult of analytics -- Foreword -- Introduction : the day that changed my life -- The hub and spoke method -- Reach, engage, activate and nurture (REAN) -- Key performance indicators (KPIS) -- Planning a business case -- Tools & data -- Segmentation & persona's -- Testing persona's to improve conversion -- Using data & telling stories -- The starting point.
'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
9781138837980 9781138837980: £95.00 1138837989 9781138837997 1138837997
Taylor & Francis, C/O Kentucky Dist Center 7625 Empire Dr, Florence, KY, USA, 41042, (212)2167899 SAN 213-196X
2015022250
Internet marketing.
Web usage mining.
658.872 / JAC