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Travel and tourism marketing techniques /

Reilly, Robert T.

Travel and tourism marketing techniques / - 2nd ed. - Albany, NY : Delmar Publishers, c1988. - viii, 327 p. : ill. ; 24 cm. - The Travel management library . - Travel management library. .

Includes index.

ISBN: 0827333005 9780827333000 0827333013 (instructor's guide)

LCCN: 87031242

Subjects--Topical Terms:
Tourism.
Marketing.

Dewey Class. No.: 338.4791

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Travel and tourism marketing techniques /