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21st century corporate citizenship : a practical guide to delivering value to society and your business /

Stangis, Dave,

21st century corporate citizenship : a practical guide to delivering value to society and your business / - xxxvii, 241 pages : illustrations ; 27 cm.

Includes bibliographical references (pages 227-231) and index.

Section 1. Laying the foundation and creating your basic tools. 1. Connecting corporate citizenship to business purpose -- 2. Creating advantage in your marketplace -- 3. Of the people, for the people, by the people -- 4. Connecting corporate citizenship to business strategy -- 5. How to set up and organize your corporate citizenship program -- Section 2. Getting results across your business. 6. The importance of your supply chain and procurement function -- 7. Creating a more sustainable operation -- 8. Defining and managing your corporate giving program -- Section 3: Pulling it all together. 9. If a sustainably harvested tree falls in the forest and there is no one there to hear it ... getting your message across -- 10. Building on your success.

This is a 'how to' guide aimed at helping you deliver value to society while creating the most successful business possible in today's competitive landscape. Written by thought-leading practitioners and educators, this book provides a roadmap and major update on how to 'do' corporate citizenship.

9781786356109 9781786356109: £27.95 1786356104

2017394173

GBB6J9574 bnb

018133382 Uk


Business--21st century.
Social responsibility of business.
Social responsibility of business--21st century.
Business ethics.

658.408 STA