ATU Sligo /ATU St Angela's

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The craft of scientific writing /

Alley, Michael,

The craft of scientific writing / - Fourth edition. - xx, 298 pages : illustrations (some colour) ; 23 cm.

Includes appendices, bibliographical references, glossary and index.

Preface -- Acknowledgements -- Analyzing the audience, purpose, and occasion -- Balancing precision with clarity -- Avoiding ambiguity -- Sustaining energy -- Connecting your ideas -- Beginning with the familiar -- Organizing the content for the audience -- Providing proper emphasis -- Adapting your style to emails, instructions, and proposals -- Using your writing time efficiently-- Conclusion.

This title uses scores of examples to show the differences between scientific writing that informs and persuades and scientific writing that does not. It identifies five key elements of style that distinguish the best scientific documents.

9781441982872 9781441982872: £21.99 1441982876

2017959924


Technical writing.
Science.
Writing.

808.0666 / ALL