Principles of marketing :
Kotler, Phil T.
Principles of marketing : [electronic book] / - 8th edition - Harlow, United Kingdom : Pearson Education Limited, 2019. - 1 online resource (719 pages)
'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.
9781292269603 9781292269603: No price 129226960X
Marketing.
Electronic books.
Principles of marketing : [electronic book] / - 8th edition - Harlow, United Kingdom : Pearson Education Limited, 2019. - 1 online resource (719 pages)
'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.
9781292269603 9781292269603: No price 129226960X
Marketing.
Electronic books.