Entrepreneurship in tourism /
Walmsley, Andreas,
Entrepreneurship in tourism / - xv, 238 pages ; 25 cm.
Includes bibliographical references and index.
Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.
Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.
9781138048775 9781138048775: £32.99 1138048771 9781138048768 1138048763
2018034639
GBB8J6386 bnb
019102639 Uk
Tourism--Management.
Entrepreneurship.
338.4791 / WAL
Entrepreneurship in tourism / - xv, 238 pages ; 25 cm.
Includes bibliographical references and index.
Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.
Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.
9781138048775 9781138048775: £32.99 1138048771 9781138048768 1138048763
2018034639
GBB8J6386 bnb
019102639 Uk
Tourism--Management.
Entrepreneurship.
338.4791 / WAL