Business research methods /
Bell, Emma, 1968-
Business research methods / - 5th edition. - xli, 642 pages ; 27 cm
Previous edition published as by Alan Bryman & Emma Bell.
Includes bibliographical references (pages 599-622) and index.
Nature and process of business research -- Business research strategies -- Research designs -- Planning a research project and developing research questions -- Getting started: reviewing the literature -- Ethics in business research -- Writing up business research -- Nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Quantitative research using naturally occurring data -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics -- Nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research.
Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.
9780198809876 9780198809876: £49.99 0198809875
2018949231
GBB8L2856 bnb
019131182 Uk
Business--Research--Methodology.
Business and Management.
650.072 / BEL
Business research methods / - 5th edition. - xli, 642 pages ; 27 cm
Previous edition published as by Alan Bryman & Emma Bell.
Includes bibliographical references (pages 599-622) and index.
Nature and process of business research -- Business research strategies -- Research designs -- Planning a research project and developing research questions -- Getting started: reviewing the literature -- Ethics in business research -- Writing up business research -- Nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Quantitative research using naturally occurring data -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics -- Nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research.
Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.
9780198809876 9780198809876: £49.99 0198809875
2018949231
GBB8L2856 bnb
019131182 Uk
Business--Research--Methodology.
Business and Management.
650.072 / BEL