Selling & sales management /
Jobber, David.
Selling & sales management / - 4th ed. - London : Pitman, 1997. - xviii, 427 p. : ill. ; 25 cm.
Previous ed.: 1994. - 1st and 2nd ed.: published as Sales technique and management.
This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.
0273625926 (pbk) 9780273625926: No price
Selling.
Sales management.
658.81
Selling & sales management / - 4th ed. - London : Pitman, 1997. - xviii, 427 p. : ill. ; 25 cm.
Previous ed.: 1994. - 1st and 2nd ed.: published as Sales technique and management.
This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.
0273625926 (pbk) 9780273625926: No price
Selling.
Sales management.
658.81