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Events management : an international approach / - Second edition. - xii, 370 pages : some illustrations ; 24 cm.

Includes bibliographical references and index.

PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Chapter 1: Understanding International Events -- Nicole Ferdinand, Stephen J. Shaw and Emelie Forsberg Chapter 2: The International Events Environment -- Nicole Ferdinand, Simone Wesner and Yi-Fang Wang PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE Chapter 3: Event Design -- Nazia Ali, Nicole Ferdinand and Michael Chidzey Chapter 4: Managing Event Projects -- Nigel L. Williams Chapter 5: Building an Events Team -- Bruce Johnson Chapter 6: Event Marketing -- Rumen Gechev Chapter 7: Event Sponsorship -- Paul J. Kitchin Chapter 8: Financing Events -- Paul J. Kitchin and Rob Wilson Chapter 9: Risk Management -- Brent W. Ritchie and Sacha Reid Chapter 10: Event Evaluation -- Jo-anne Tull and Nigel L. Williams PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Chapter 11: Social Media and Events -- Alessandro Inversini and Nigel L. Williams Chapter 12: The Sustainability Agenda and Events -- Elena Cavagnaro, Albert Postma and Marisa P. de Brito Chapter 13: A Strategic Approach to International Event Tourism -- Adrian Devine and Frances Devine Chapter 14: The Future of International Events -- Nicole Ferdinand, Albert Postma and Christian White.

ISBN: 9781473919082 9781473919099

LCCN: 2016934970

Subjects--Topical Terms:
Special events--Management.

Dewey Class. No.: 394.2068 / FER