The new business road test : what entrepreneurs and investors should do before launching a lean start-up /
Mullins, John W.
The new business road test : what entrepreneurs and investors should do before launching a lean start-up / - Fifth edition. - Harlow, England : Pearson, 2018. - xx, 337 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
9781292208398
2017491562
New business enterprises--Planning.
Small business
Entrepreneurship
Marketing research.
658.83 / MUL
The new business road test : what entrepreneurs and investors should do before launching a lean start-up / - Fifth edition. - Harlow, England : Pearson, 2018. - xx, 337 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
9781292208398
2017491562
New business enterprises--Planning.
Small business
Entrepreneurship
Marketing research.
658.83 / MUL