Tourism's new markets : drivers, details and directions /
Tourism's new markets : drivers, details and directions / [electronic book] :
- 1 online resource (343 pages)
- Advances in Tourism Marketing .
- Advances in Tourism Marketing series .
Includes bibliographical references and index.
Cover -- Title Page -- Contents -- 1 Introduction: Traversing an unprecedented divide -- Philip L. Pearce and Antónia Correia -- Part I: Drivers of the new globally significant tourism markets -- 2 Post-communist tourism in Cambodia -- Noel Scott and Bill Carter -- 3 New edges from China: Emerging tourism markets driven by young Chinese -- Jing Li and Ding Xu -- 4 A panorama of Muslim tourists' queries: What do they want to know about travelling? -- Hera Oktadiana -- 5 Creating the new coffee tourism market: Disneyization processes at work in Indonesia -- Heri P.D. Setiyorini 6 Failures and successes in emerging and developed tourism markets -- Edina Ajanovic and Beykan Çizel -- Part II: Niche and distinctive new tourism market groups -- 7 Astronomy tourism: A rising star among niche markets -- Junjie (Teddy) Wen -- 8 Motivations, preferences and personality of senior tourists: Cross-cultural comparison between American and Chinese groups -- Felix Elvis Otoo and Seongseop (Sam)Kim -- 9 Popular culture tourism: trend or transition? -- Valeriya Radomskaya -- 10 Paranormal tourism: Old beliefs and new markets -- Chonlada Pharino 11 Listening to children as a tourism market: The Asian context -- Zohre Mohammadi -- 12 Tourism luxury values: a global approach -- Antónia Correia, Helena Reis and Vahid Ghasemi -- Part III: New ways of marketing to emerging tourist markets -- 13 Long-stay tourists and the world of international retirement migration -- Simon Hudson and Louise Hudson -- 14 Investigating the affective image of emerging tourism destinations -- Adriana F. Chim-Miki, Metin Kozak and Edvan Cruz Aguiar -- 15 Regional destination branding in a developing country context -- Mostafa Selima, Alan Fyall and Giulio Ronzoni 16 Authenticity and aesthetics of global tourists' experiences -- Eunkyung Park -- 17 Misbehaviours of emerging tourism markets -- Philip L. Pearce -- 18 New markets and selling hope in a changed tourism world -- Philip L. Pearce and Antónia Correia -- 19 Conclusion -- Antónia Correia and Philip L. Pearce -- Index
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
9781911635642
GBC0C6779 bnb GBC0E0266 bnb
019899937 Uk 019939382 Uk
Tourism--Marketing
338.47910688 / PEA
Includes bibliographical references and index.
Cover -- Title Page -- Contents -- 1 Introduction: Traversing an unprecedented divide -- Philip L. Pearce and Antónia Correia -- Part I: Drivers of the new globally significant tourism markets -- 2 Post-communist tourism in Cambodia -- Noel Scott and Bill Carter -- 3 New edges from China: Emerging tourism markets driven by young Chinese -- Jing Li and Ding Xu -- 4 A panorama of Muslim tourists' queries: What do they want to know about travelling? -- Hera Oktadiana -- 5 Creating the new coffee tourism market: Disneyization processes at work in Indonesia -- Heri P.D. Setiyorini 6 Failures and successes in emerging and developed tourism markets -- Edina Ajanovic and Beykan Çizel -- Part II: Niche and distinctive new tourism market groups -- 7 Astronomy tourism: A rising star among niche markets -- Junjie (Teddy) Wen -- 8 Motivations, preferences and personality of senior tourists: Cross-cultural comparison between American and Chinese groups -- Felix Elvis Otoo and Seongseop (Sam)Kim -- 9 Popular culture tourism: trend or transition? -- Valeriya Radomskaya -- 10 Paranormal tourism: Old beliefs and new markets -- Chonlada Pharino 11 Listening to children as a tourism market: The Asian context -- Zohre Mohammadi -- 12 Tourism luxury values: a global approach -- Antónia Correia, Helena Reis and Vahid Ghasemi -- Part III: New ways of marketing to emerging tourist markets -- 13 Long-stay tourists and the world of international retirement migration -- Simon Hudson and Louise Hudson -- 14 Investigating the affective image of emerging tourism destinations -- Adriana F. Chim-Miki, Metin Kozak and Edvan Cruz Aguiar -- 15 Regional destination branding in a developing country context -- Mostafa Selima, Alan Fyall and Giulio Ronzoni 16 Authenticity and aesthetics of global tourists' experiences -- Eunkyung Park -- 17 Misbehaviours of emerging tourism markets -- Philip L. Pearce -- 18 New markets and selling hope in a changed tourism world -- Philip L. Pearce and Antónia Correia -- 19 Conclusion -- Antónia Correia and Philip L. Pearce -- Index
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
9781911635642
GBC0C6779 bnb GBC0E0266 bnb
019899937 Uk 019939382 Uk
Tourism--Marketing
338.47910688 / PEA