ATU Sligo /ATU St Angela's

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Riding the waves of culture : understanding cultural diversity in global business /

Trompenaars, Alfons.

Riding the waves of culture : understanding cultural diversity in global business / - 2nd ed. - New York : McGraw Hill, c1998. - xi, 274 p. : ill. ; 24 cm.

Includes bibliographical references and index.

An introduction to culture -- The one best way of organizing does not exist -- The meaning of culture -- Relationships and rules -- The group and the individual -- Feelings and relationships -- How far we get involved -- How we accord status -- How we manage time -- How we relate to nature -- National cultures and corporate culture -- Towards international and transnational management -- Reconciling cultural dilemmas -- South Africa: the rainbow nation -- Gender, ethnicity and functional diversity.

0786311258 9780786311255

97039551


Comparative management.
Management--Cross-cultural studies.
Corporate culture--Cross-cultural studies.
Social values--Cross-cultural studies.
Intercultural communication.

658.30089