Accounting for marketing /
Wilson, R. M. S.
Accounting for marketing / - London : International Thomson Business, 1999. - xii, 167 p. : ill. ; 24 cm. - Advanced management and accounting series .
Published in association with The Chartered Institute of Management Accountants.
Includes bibliographical references and index.
Accounting for Marketing aims to show how management accounting can play a valuable role in strategic planning and control of marketing activities. It also seeks to highlight current thinking in accounting for market assets.
1861524684 9781861524683: £16.99
Marketing--Accounting--Great Britain.
Marketing--Accounting.--Great Britain
657.839
Accounting for marketing / - London : International Thomson Business, 1999. - xii, 167 p. : ill. ; 24 cm. - Advanced management and accounting series .
Published in association with The Chartered Institute of Management Accountants.
Includes bibliographical references and index.
Accounting for Marketing aims to show how management accounting can play a valuable role in strategic planning and control of marketing activities. It also seeks to highlight current thinking in accounting for market assets.
1861524684 9781861524683: £16.99
Marketing--Accounting--Great Britain.
Marketing--Accounting.--Great Britain
657.839