Case studies in marketing /
Case studies in marketing /
- Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin, c1995.
- xiii, 201 p. : ill., 1 map ; 24 cm.
- Irish studies in management .
"This book is the product of a competition sponsored by the Marketing Institute and run in association with the Irish Marketing Teachers' Association".
1860760139 9781860760136: No price
Marketing--Ireland--Case studies.
Marketing--Management--Ireland--Case studies.
658.80722
"This book is the product of a competition sponsored by the Marketing Institute and run in association with the Irish Marketing Teachers' Association".
1860760139 9781860760136: No price
Marketing--Ireland--Case studies.
Marketing--Management--Ireland--Case studies.
658.80722