Marketing tourism destinations : a strategic planning approach /
Heath, Ernie.
Marketing tourism destinations : a strategic planning approach / - New York : Wiley, c1992. - xiv, 226 p. : ill. ; 24 cm.
Includes bibliographical references (p. 201-213) and index.
This handbook for the planning, development and marketing of regional tourism includes chapters on the definition of tourism, how to set up a strategic planning framework, strategies for regional organization and marketing and guidelines for management support and environmental resources.
0471540676 : $34.95 9780471540670 : £28.50
91033980
Tourism.
Tourism Marketing
338.4791
Marketing tourism destinations : a strategic planning approach / - New York : Wiley, c1992. - xiv, 226 p. : ill. ; 24 cm.
Includes bibliographical references (p. 201-213) and index.
This handbook for the planning, development and marketing of regional tourism includes chapters on the definition of tourism, how to set up a strategic planning framework, strategies for regional organization and marketing and guidelines for management support and environmental resources.
0471540676 : $34.95 9780471540670 : £28.50
91033980
Tourism.
Tourism Marketing
338.4791