A management guide to market research /
Livingstone, J. M., 1925-
A management guide to market research / - Basingstoke : Macmillan, 1977. - vii, 173 p. : ill. ; 23 cm. - Macmillan studies in marketing management .
Includes index.
Bibliography: p. [168]-170.
0333226763 : £8.95. 9780333226773 0333226771 (pbk.) 0033226763
78308191
Market surveys.
Marketing research.
658.83
A management guide to market research / - Basingstoke : Macmillan, 1977. - vii, 173 p. : ill. ; 23 cm. - Macmillan studies in marketing management .
Includes index.
Bibliography: p. [168]-170.
0333226763 : £8.95. 9780333226773 0333226771 (pbk.) 0033226763
78308191
Market surveys.
Marketing research.
658.83