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The trend forecaster's handbook /

Raymond, Martin, 1961-

The trend forecaster's handbook / Martin Raymond. - London : Laurence King, 2010. - 216 p. : col. ill. ; 28 cm.

9781856697026 £24.95 1856697029 £24.95

GBB081891 bnb


Consumer behavior.
Consumers--Attitudes.
Motivation research (Marketing)
New products.

658.8342 / RAY