Principles of marketing /
Brassington, Frances.
Principles of marketing / - 2nd ed. - New York : Pearson Education Ltd., 2000 - xx, 1079 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
The second edition of Principles of Marketing has been substantially updated. It now provides coverage of IT and geodemographics as well as the addition of marketing and IT vignettes throughout the main body of the text.
0273644440 (alk. paper) 9780273644446: £27.99
Marketing.
658.8 / BRA
Principles of marketing / - 2nd ed. - New York : Pearson Education Ltd., 2000 - xx, 1079 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
The second edition of Principles of Marketing has been substantially updated. It now provides coverage of IT and geodemographics as well as the addition of marketing and IT vignettes throughout the main body of the text.
0273644440 (alk. paper) 9780273644446: £27.99
Marketing.
658.8 / BRA