International marketing /
Paliwoda, Stanley J.
International marketing / - 3rd ed. - Oxford : Butterworth-Heinemann, 1998. - xviii, 509 p. ; 25 cm. - CIM student series .
Previous ed.: 1993.
Includes index.
The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.
0750622415 9780750622417: £22.50
Export marketing--Management.
Export marketing.
658.848 / PAL
International marketing / - 3rd ed. - Oxford : Butterworth-Heinemann, 1998. - xviii, 509 p. ; 25 cm. - CIM student series .
Previous ed.: 1993.
Includes index.
The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.
0750622415 9780750622417: £22.50
Export marketing--Management.
Export marketing.
658.848 / PAL