Grab their attention : advertising and promotion on a shoestring budget /
Walker, Gavin.
Grab their attention : advertising and promotion on a shoestring budget / - Dublin : Oak Tree Press, 1998. - ix, 240 p.
Includes index.
Gavin Walker has over 20 years' practical experience as a marketing consultant. With this book, he aims to show small businesses, charities, schools and clubs how to communicate their marketing message cheaply and effectively.
1860760864 9781860760860: £10.99
Advertising--Cost effectiveness.
Marketing.
Small business--Marketing.
659.1 / WAL
Grab their attention : advertising and promotion on a shoestring budget / - Dublin : Oak Tree Press, 1998. - ix, 240 p.
Includes index.
Gavin Walker has over 20 years' practical experience as a marketing consultant. With this book, he aims to show small businesses, charities, schools and clubs how to communicate their marketing message cheaply and effectively.
1860760864 9781860760860: £10.99
Advertising--Cost effectiveness.
Marketing.
Small business--Marketing.
659.1 / WAL