Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre, and opera /
Kolb, Bonita M.
Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre, and opera / - Dublin : Oak Tree Press, c2000. - xi, 225 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This book focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and positioning their product in the marketplace.
1860761410 9781860761416: £18.95
00300563
Performing arts--Marketing.
Arts--Marketing.
Museums--Marketing.
700.688 / KOL
Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre, and opera / - Dublin : Oak Tree Press, c2000. - xi, 225 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This book focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and positioning their product in the marketplace.
1860761410 9781860761416: £18.95
00300563
Performing arts--Marketing.
Arts--Marketing.
Museums--Marketing.
700.688 / KOL