Business strategy : an introduction /
Campbell, David, 1963-
Business strategy : an introduction / - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - 448 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographies and index.
Using straightforward terminology, this text offers an introduction to the subject of business strategy. The book reflects the most recent research, and uses case studies of varying lengths along with assignment and seminar work.
0750655690 9780750655699: £22.99
Business planning.
Strategic planning.
658.4012 / CAM
Business strategy : an introduction / - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - 448 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographies and index.
Using straightforward terminology, this text offers an introduction to the subject of business strategy. The book reflects the most recent research, and uses case studies of varying lengths along with assignment and seminar work.
0750655690 9780750655699: £22.99
Business planning.
Strategic planning.
658.4012 / CAM