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The tipping point : how little things can make a big difference /

Gladwell, Malcolm, 1963-

The tipping point : how little things can make a big difference / - London : Abacus, 2001. - 288 p. ; 20 cm.

Includes bibliographical references and index.

Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. His method provides a new way of viewing experiences and developing strategies.

0349113467 9780349113463: £8.99


Causation.
Social psychology.
Context effects (Psychology)
Contagion (Social psychology)

302 / GLA