Consumer behavior /
Schiffman, Leon G.
Consumer behavior / - 5th ed. - Englewood Cliffs, NJ : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0136690033 9780136690030 013082190X (pbk)
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCH
Consumer behavior / - 5th ed. - Englewood Cliffs, NJ : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0136690033 9780136690030 013082190X (pbk)
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCH