ATU Sligo /ATU St Angela's

go

Consumer behavior /

Schiffman, Leon G.

Consumer behavior / - 5th ed. - Englewood Cliffs, NJ : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

0136690033 9780136690030 013082190X (pbk)


Consumer behavior.
Motivation research (Marketing)

658.8342 / SCH