E-business and e-commerce management : strategy, implementation, and practice /
Chaffey, Dave, 1963-
E-business and e-commerce management : strategy, implementation, and practice / - 2nd ed. - Harlow ; New York : FT Prentice Hall, 2004. - xxvi, 589 p. : ill. ; 25 cm.
Includes bibliographical references and index.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
0273683780 9780273683780: £33.99
Electronic commerce.
Business enterprises--Computer networks.
658.872 / CHA
E-business and e-commerce management : strategy, implementation, and practice / - 2nd ed. - Harlow ; New York : FT Prentice Hall, 2004. - xxvi, 589 p. : ill. ; 25 cm.
Includes bibliographical references and index.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
0273683780 9780273683780: £33.99
Electronic commerce.
Business enterprises--Computer networks.
658.872 / CHA