E-marketing.
Strauss, Judy.
E-marketing. - 3rd ed. International ed. - Upper Saddle River, N.J. : Pearson Education International, 2003. - xxi, 578 p. : ill., ports. ; 24 cm.
Includes bibliographical references and index.
This volume explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
0131227939 9780131227934: No price
Internet marketing.
658.872 / STR
E-marketing. - 3rd ed. International ed. - Upper Saddle River, N.J. : Pearson Education International, 2003. - xxi, 578 p. : ill., ports. ; 24 cm.
Includes bibliographical references and index.
This volume explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
0131227939 9780131227934: No price
Internet marketing.
658.872 / STR