Consumer behavior and the practice of marketing /
Runyon, Kenneth E.
Consumer behavior and the practice of marketing / - 3rd ed. - Columbus : Merrill Pub. Co., 1987. - xv, 776 p. : ill. (some col.) ; 24 cm.
Includes bibliographies and indexes.
0675204631 9780675204637
Consumer behavior.
Motivation research (Marketing)
Marketing research.
658.8342 / RUN
Consumer behavior and the practice of marketing / - 3rd ed. - Columbus : Merrill Pub. Co., 1987. - xv, 776 p. : ill. (some col.) ; 24 cm.
Includes bibliographies and indexes.
0675204631 9780675204637
Consumer behavior.
Motivation research (Marketing)
Marketing research.
658.8342 / RUN