ATU Sligo /ATU St Angela's

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Consumer behavior and the practice of marketing /

Runyon, Kenneth E.

Consumer behavior and the practice of marketing / - 3rd ed. - Columbus : Merrill Pub. Co., 1987. - xv, 776 p. : ill. (some col.) ; 24 cm.

Includes bibliographies and indexes.

0675204631 9780675204637


Consumer behavior.
Motivation research (Marketing)
Marketing research.

658.8342 / RUN