Strategic market management /
Aaker, David A. 1938-
Strategic market management / - 7th ed. - New York ; Chichester : Wiley, 2004. - xii, 356 p. ; 24 cm
Includes bibliographical references and index.
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels.
0471659037 (pbk.) 9780471659037: £27.50 0471484261 (pbk.)
Marketing--Management.
Strategic planning.
658.8 / AAK
Strategic market management / - 7th ed. - New York ; Chichester : Wiley, 2004. - xii, 356 p. ; 24 cm
Includes bibliographical references and index.
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels.
0471659037 (pbk.) 9780471659037: £27.50 0471484261 (pbk.)
Marketing--Management.
Strategic planning.
658.8 / AAK