Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / - New York : AMACOM, 2005. - ix, 244 p. : ill. ; 24 cm.
Includes bibliographical references (p. [213]-227) and index.
The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Top marketers are now using wireless technologies to transform the way consumers experience the brands they know and trust. This book explores the opportunities - and challenges - of this revolution.
0814472877 9780814472873: £14.99
Mobile commerce.
Product management.
658.872 / MAT
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / - New York : AMACOM, 2005. - ix, 244 p. : ill. ; 24 cm.
Includes bibliographical references (p. [213]-227) and index.
The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Top marketers are now using wireless technologies to transform the way consumers experience the brands they know and trust. This book explores the opportunities - and challenges - of this revolution.
0814472877 9780814472873: £14.99
Mobile commerce.
Product management.
658.872 / MAT