Marketing strategy /
Ferrell, O. C.
Marketing strategy / - 2nd ed. - Fort Worth : Harcourt College Publishers, 2002. - xxvi, 469 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0030321034 9780030321030
Marketing--Management.
Marketing--Management--Case studies.
658.8 / FER
Marketing strategy / - 2nd ed. - Fort Worth : Harcourt College Publishers, 2002. - xxvi, 469 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0030321034 9780030321030
Marketing--Management.
Marketing--Management--Case studies.
658.8 / FER