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Cases in global marketing strategies : 2005 annual update /

Jeannet, Jean-Pierre.

Cases in global marketing strategies : 2005 annual update / - 6th ed. - Boston : Houghton Mifflin, 2005. - 1 v. (various pagings) : ill. ; 24 cm.

ISBN: 0618310614

Subjects--Topical Terms:
Export marketing--Management--Case studies.

Dewey Class. No.: 658.84 / JEA

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Cases in global marketing strategies : 2005 annual update /