Marketing planning & strategy /
Jain, Subhash C., 1942-
Marketing planning & strategy / - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 2000. - xviii, 925 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0324014805 9780324014808
Marketing--Management.
658.802 / JAI
Marketing planning & strategy / - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 2000. - xviii, 925 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0324014805 9780324014808
Marketing--Management.
658.802 / JAI