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Ethical issues in international marketing /

Ethical issues in international marketing / - New York : International Business Press, c1995. - 117 p. : ill. ; 23 cm. - Journal of Euromarketing ; Volume 4, Number 2, 1995 .

Includes bibliographical references and index.

The growing importance of ethical issues in international marketing and their practical relevance : an introduction / Nejdet Delener -- Ethics and transnational corporations in developing countries : a social contract perspective / Hudson P. Rogers, Alphonso O. Ogbuehi, C.M. Kochunny -- The impact of international gray marketing on consumers and firms / Lynette Knowles Mathur -- Ethical decision making in Turkish sales management / Arturo Z. Vásquez-Párraga -- Consumer ethics in developing countries : an empirical investigation / Jamal A. Al-Khatib, Kathryn Dobie, Scott J. Vitell.

1560247355 (acidfree paper) 9781560247357 9781560247357 (acid-free paper) = Journal of Euromarketing ; Volume 4, Number 2, 1995


Export marketing--Moral and ethical aspects.
Marketing--Moral and ethical aspects.
International business enterprises--Moral and ethical aspects.
Consumer behavior--Moral and ethical aspects.

174.4 / DEL