Ethical issues in international marketing /
Ethical issues in international marketing /
- New York : International Business Press, c1995.
- 117 p. : ill. ; 23 cm.
- Journal of Euromarketing ; Volume 4, Number 2, 1995 .
Includes bibliographical references and index.
The growing importance of ethical issues in international marketing and their practical relevance : an introduction / Nejdet Delener -- Ethics and transnational corporations in developing countries : a social contract perspective / Hudson P. Rogers, Alphonso O. Ogbuehi, C.M. Kochunny -- The impact of international gray marketing on consumers and firms / Lynette Knowles Mathur -- Ethical decision making in Turkish sales management / Arturo Z. Vásquez-Párraga -- Consumer ethics in developing countries : an empirical investigation / Jamal A. Al-Khatib, Kathryn Dobie, Scott J. Vitell.
1560247355 (acidfree paper) 9781560247357 9781560247357 (acid-free paper) = Journal of Euromarketing ; Volume 4, Number 2, 1995
Export marketing--Moral and ethical aspects.
Marketing--Moral and ethical aspects.
International business enterprises--Moral and ethical aspects.
Consumer behavior--Moral and ethical aspects.
174.4 / DEL
Includes bibliographical references and index.
The growing importance of ethical issues in international marketing and their practical relevance : an introduction / Nejdet Delener -- Ethics and transnational corporations in developing countries : a social contract perspective / Hudson P. Rogers, Alphonso O. Ogbuehi, C.M. Kochunny -- The impact of international gray marketing on consumers and firms / Lynette Knowles Mathur -- Ethical decision making in Turkish sales management / Arturo Z. Vásquez-Párraga -- Consumer ethics in developing countries : an empirical investigation / Jamal A. Al-Khatib, Kathryn Dobie, Scott J. Vitell.
1560247355 (acidfree paper) 9781560247357 9781560247357 (acid-free paper) = Journal of Euromarketing ; Volume 4, Number 2, 1995
Export marketing--Moral and ethical aspects.
Marketing--Moral and ethical aspects.
International business enterprises--Moral and ethical aspects.
Consumer behavior--Moral and ethical aspects.
174.4 / DEL