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Business-to-business marketing management : a global perspective /

Blythe, Jim.

Business-to-business marketing management : a global perspective / - Australia : Thomson Learning, c2005. - xviii, 403 p. : ill. ; 28 cm.

ISBN: 1844800016 9781844800018: £34.99 9781844800018

Subjects--Topical Terms:
Industrial marketing--Management.
Marketing--Management.

Dewey Class. No.: 658.8 / BLY

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Business-to-business marketing management : a global perspective /