Web analytics : an hour a day /
Kaushik, Avinash.
Web analytics : an hour a day / - Indianapolis, Ind. : Wiley, c2007. - xxxiii, 443 p. : ill. ; 24 cm. - Serious skills .
Includes index.
Provides an insider's perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. This book teaches you how to fish for yourself. It also explains why traditional web analytics is dead and introduces the Trinity mindset and strategic approach for web analytics.
0470130652 (pbk.) 9780470130650: £19.99 9780470130650 (pbk.)
Web usage mining.
Internet users--Data processing.--Statistics
Internet marketing.
Web site development.
025.04072 / KAU
Web analytics : an hour a day / - Indianapolis, Ind. : Wiley, c2007. - xxxiii, 443 p. : ill. ; 24 cm. - Serious skills .
Includes index.
Provides an insider's perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. This book teaches you how to fish for yourself. It also explains why traditional web analytics is dead and introduces the Trinity mindset and strategic approach for web analytics.
0470130652 (pbk.) 9780470130650: £19.99 9780470130650 (pbk.)
Web usage mining.
Internet users--Data processing.--Statistics
Internet marketing.
Web site development.
025.04072 / KAU