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Asking questions : the definitive guide to questionnaire design, for market research, political polls, and social and health questionnaires /

Bradburn, Norman M.

Asking questions : the definitive guide to questionnaire design, for market research, political polls, and social and health questionnaires / - Rev. ed. - San Francisco, Calif. : Chichester : Jossey-Bass ; John Wiley, 2004. - 416 p. ; 24 cm

Includes bibliographical references and index.

'Asking Questions' is a seminal guide to designing questionnaires, the most widely used method for collecting information about people's attitudes & behaviour. This new edition combines time-proven techniques with the latest research findings.

0787970883 (pbk.) : £25.50 9780787970888: £25.50 9780787970888 (pbk.)


Social sciences--Research.
Social surveys--Methodology.
Questionnaires.

300.723 / BRA