Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! /
Imbriale, Robert.
Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / - Hoboken, N.J. : John Wiley & Sons, 2007. - xxvi , 198 p. : ill. ; 24 cm.
Includes bibliographical references (p. 189-190) and index.
'Motivational Marketing' reveals a new and powerful way to convince people to buy. Internet marketing guru Robert Imbriale identifies the 'five emotional motivators' that almost everyone responds to. Those motivators are fear, connection/love/sex, freebies and bargains, effortless money making, and having dreams come true.
9780470116357 (cloth) 9780470116357: £15.99 0470116358 (cloth)
Marketing--Psychological aspects.
658.8342 / IMB
Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / - Hoboken, N.J. : John Wiley & Sons, 2007. - xxvi , 198 p. : ill. ; 24 cm.
Includes bibliographical references (p. 189-190) and index.
'Motivational Marketing' reveals a new and powerful way to convince people to buy. Internet marketing guru Robert Imbriale identifies the 'five emotional motivators' that almost everyone responds to. Those motivators are fear, connection/love/sex, freebies and bargains, effortless money making, and having dreams come true.
9780470116357 (cloth) 9780470116357: £15.99 0470116358 (cloth)
Marketing--Psychological aspects.
658.8342 / IMB