Creating market insight : how firms create value from market understanding /
Smith, Brian David, Dr.
Creating market insight : how firms create value from market understanding / - Chichester : Wiley, 2008. - Iix 318 p. ; 24 cm.
Market insight is, quite literally, the knowledge about the market that meets the criteria of an organisational strength. The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it.
0470986530 9780470986530: £29.99 9780470986530
Marketing--Management.
Marketing--Planning.
Organizational effectiveness.
Problem solving.
658.802 / SMI
Creating market insight : how firms create value from market understanding / - Chichester : Wiley, 2008. - Iix 318 p. ; 24 cm.
Market insight is, quite literally, the knowledge about the market that meets the criteria of an organisational strength. The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it.
0470986530 9780470986530: £29.99 9780470986530
Marketing--Management.
Marketing--Planning.
Organizational effectiveness.
Problem solving.
658.802 / SMI