Cybermarketing : how to use the superhighway to market your products and services /
Bickerton, Pauline.
Cybermarketing : how to use the superhighway to market your products and services / - Oxford : Butterworth Heinemann, 1996. - xvi, 306 p. : ill. ; 24 cm. - The marketing series practitioner .
Includes bibliographical references and index.
This structured guide to using the Internet for marketing purposes shows how to use the Net for market research, how to build the Net's resources into your marketing plans, and how to exploit the Net as a marketing channel, all with the minimum of technical computer jargon.
0750628480 9780750628488: £16.99 9780750628488
Internet marketing.
Marketing.
Internet advertising.
Information superhighway.
Marketing--Data processing.
658.800285467 / BIC
Cybermarketing : how to use the superhighway to market your products and services / - Oxford : Butterworth Heinemann, 1996. - xvi, 306 p. : ill. ; 24 cm. - The marketing series practitioner .
Includes bibliographical references and index.
This structured guide to using the Internet for marketing purposes shows how to use the Net for market research, how to build the Net's resources into your marketing plans, and how to exploit the Net as a marketing channel, all with the minimum of technical computer jargon.
0750628480 9780750628488: £16.99 9780750628488
Internet marketing.
Marketing.
Internet advertising.
Information superhighway.
Marketing--Data processing.
658.800285467 / BIC