Events management /
Events management /
- 3rd ed.
- Oxford : Butterworth-Heinemann, 2011.
- xxxiv, 739 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
9781856178181 (pbk.)
Special events--Management.--Great Britain
394.2068 / BOW
Includes bibliographical references and index.
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
9781856178181 (pbk.)
Special events--Management.--Great Britain
394.2068 / BOW