Marketing communications : interactivity, communities and content /
Fill, Chris.
Marketing communications : interactivity, communities and content / - 5th ed. - Harlow [u.a.] : FT, Prentice Hall, 2009. - XXXVII, 958 S. : Ill., graph. Darst. ; 27cm.
Includes bibliographical references and index. - Previous ed.: 2005.
This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
9780273717225 9780273717225: £45.99 0273717227
Communication in marketing. $2 blmsh
Communication in marketing.
Marketing channels. $2 blmsh
Marketing channels.
Sales promotion. $2 blmsh
Sales promotion.
658.802 / FIL
Marketing communications : interactivity, communities and content / - 5th ed. - Harlow [u.a.] : FT, Prentice Hall, 2009. - XXXVII, 958 S. : Ill., graph. Darst. ; 27cm.
Includes bibliographical references and index. - Previous ed.: 2005.
This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
9780273717225 9780273717225: £45.99 0273717227
Communication in marketing. $2 blmsh
Communication in marketing.
Marketing channels. $2 blmsh
Marketing channels.
Sales promotion. $2 blmsh
Sales promotion.
658.802 / FIL